Role: Solo Designer Task: Re-Brand A Business Date: 2025 Timeline: 2.5 Weeks
What Is The Museum Of Bad Art (MOBA)? Why Re-Brand?
MOBA is an exhibition showcasing "art too bad to be ignored". While MOBA currently resides within the basement of the Dorchester Brewing Company; the goal for the re-brand is to scale up the business to a larger gallery and to create their own individual voice.
MOBA is an exhibition showcasing "art too bad to be ignored". While MOBA currently resides within the basement of the Dorchester Brewing Company; the goal for the re-brand is to scale up the business to a larger gallery and to create their own individual voice.
The Assets:
For this project all assets have been sourced from trash around WWU's campus as well as dumpsters from my local neighborhood.
This was inspired by MOBA's roots in finding beauty and joy in the discarded.
For this project all assets have been sourced from trash around WWU's campus as well as dumpsters from my local neighborhood.
This was inspired by MOBA's roots in finding beauty and joy in the discarded.
MOBA's origins quite literally began in the trash. The museum's first piece, Lucy in The Field with Flowers, was discovered discarded on the curb. A painting with such awkward charm, it was impossible to ignore. This unexpected find sparked the creation of a collection to celebrate "bad" art that would not get shown in any other traditional gallery.
MOBA's rebrand embraces a trash theme, honoring its roots while celebrating the unexpected beauty in "bad" art — proving that even discarded work can hold value and charm.